Pure Platinum™
Welcome to PURE PLATINUM™ - Truly Yours!


AAYRA by most trusted platinum jewellery brand, presents a new Collection for those who create a style statement wherever they go. The elegant collection exclusively launched at IIJS July, 2017in Mumbai. by is the rst branding partner of SWAROVSKI® in the Platinum Jewellery category.


Pure Platinumis a jewellery manufacturing organization of rare prestige and enterprise. It is based from Mumbai, the nancial hub of India and city famous for beautifully platinum, gold and diamond studded jewellery with extraordinary workmanship. Pure Platinum is synonymous to imagination, inspiration and innovation. At this IIJS, 2017 they add platinum featherby getting associated with SWAROVSKI® and launching platinum Jewellery exclusively studded with SWAROVSKI® ZIRCONIA. The company also stands for international standard quality and evokes trust and respect of millions and epitomizes the zest to excel over the past two decades.

The company has been beautifying only platinum jewellery since 2006 and along with the evolving times, it has forayed into newer avenues and contemporary designs and concept. is one of the few Platinum jewellery manufacturers in India which serves retailers Pan India, Dubai, Sri Lanka & UAE. We have a large variety of exquisite designs in Platinum jewellery for customers across the various sections of the society. It has carved a niche for itself in the Indian jewellery market. We offer a complete range of jewellery from couple bands to pendent sets, from spectacles to solitaire, from tie pin to tops; nose pins to even necklace sets. Today offers its customers a customized and convenient shopping experience.

Over the years, has gained special mastery in jewellery Manufacturing, Designing, and now marketing. In the factory at MIDC, Andheri in Mumbai, it houses more than 100 plus workers and contributes 50,000 pieces annually to the world's creation of beautiful platinum and studded jewellery.

AAYRA by most trusted platinum jewellery brand, presents our New Collection for those who create a style statement wherever they go. The elegant collection is exclusively coming soon this July at IIJS,2017 in Mumbai.

This distinct collection is dedicated to the men & woman who is stylish, independent, and progressive and seeks differentiation that enables to stand a class apart. Inspired by the men & women of today, these affordable luxury jewellery pieces have the vivacity and air of global fashion. The exclusive Collection by includes pendent sets, earrings, danglers, rakhi, nger rings and bracelets.

PURE PLATINUM truly understands the modern Indian men & woman and crafts gorgeous jewellery in line with discerning and unique taste. The collection comprises of exquisitely handcrafted jewellery pieces that is marked by an intense burst of sensual colours of SWAROVSKI® ZIRCONIA. This limited edition collection fuses elegance with iconic designs, which will truly enable any men & woman to live the 'beautiful moment' of their dreams.

The collection will be available after IIJS, July 2017 in Mumbai, Bangalore,Chennai,Delhi, Kolkata, Ahmedabad and other cities, is priced from Rs. 5,000 onwards. Although, customers from across the country also have an opportunity to custom-make these precious pieces of jewellery and can walk into their nearest Jewellery store to know more. IIJS Stall No: 6RO16, Hall No. 6