Welcome to PURE PLATINUM™ - Truly Yours!
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Having over 20 years of experience in the industry, Pure Platinum has come a long way from being a trading firm to becoming one of the few manufacturing firms focused only in the Platinum Jewellery Sector.

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AAYRA by most trusted platinum jewellery brand, presents a new Collection for those who create a style statement wherever they go. The elegant collection exclusively launched at IIJS July, 2017in Mumbai. by is the rst branding partner of SWAROVSKI® in the Platinum Jewellery category.